Social Media Tools: What Are You Building?

We’ve got phones, laptops and tablets.

We’ve got apps, downloads and upgrades.

We’ve got blogs, tweets and online forums.

We’ve got Facetime, Skype, and Google+ Hangouts.

As technology moves at breakneck speed, we move with it or feel we get left in the cyber-dust.

So we keep learning, adapting and repeating the process with each new piece of hardware or software that makes its way to the market. While many feel overwhelmed  by the treadmill of never-ending start-ups, others feast on the excitement and innovation of the creative process.

patient

Robert S. Donovan via Compfight

Tools of the Trade

Although much of social media is intangible, its imperative to note that something very real, something very tangible is always being built with the tools of the social media trade.

Every blog post, status update and engagement builds a brand, be it a personal brand or a business brand.

And these social media tools are available to everyone.  Some use these tools wisely over time to construct a multi-layered platform built to last. Others expect instant success and results, later realizing their social media strategy was… no strategy.

Think of it this way: every do-it-yourself homecenter has a plethora of tools and gadgets available. Some people can use those tools to build something beautiful while others flounder. Most likely, those that flounder are those that needed to follow a simple rule: learn before launch.

Learn Before Launch

If you’re thinking of launching a product or service and plan on using social media tools to enhance customer engagement, here are a few simple tips to get you off the ground.

1. Head on over to Michael Hyatt’s site and see how he consistently delivers excellent value and content to his readers. When Michael lauchches a product or service, he’s a master at delivering to his readers.

2. Comb Mashable on a daily basis. With up-to-the second updates, Mashable is a key resource for all things social media.

3. Drop us a line here at Wild Hair Media. We’d be honored to steer you in the right direction to help you develop a specific strategy.

 

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