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Sunday, August 26th, 2012

You like the feel of real paper.

You love the smell of a musty bookstore full of history.

You enjoy the pleasing look of a shelf full of books adorning your home.

Even with all the romance and aesthetics of the paper book, no one can deny that it is on it’s way out.

Bookshelf (Photo credit: Wikipedia)

The Ebook Timeline

1. June 2012: A GalleyCat post on the history of ebook vs. physical book publishing noted that ebook sales surpassed hardcover book sales for the first time ever.

But that report only cited ebook sales surpassing hardcover sales. What about paperbacks? Read on…

2. August 2012: Forbes, quoting an Amazon announcement that “for every 100 print books it sold (paperbacks and hardbacks combined), it was selling 114 Kindle ebooks, and those figures are only going to go up. Amazon doesn’t say how the dollar value of its print sales compares to ebook sales, which is a slightly more important comparison, but with current trends we seem set to see ebook sales equalling paper sales within the foreseeable future.”

In the end, the publishing industry is all about the almighty dollar. Leveraging the use of social media to promote and market books has never been easier with the Kindle.

3. Hot off the Press: Google Chrome makes it even easier to share content on the web with your Kindle via this new extension. With the Kindle’s integration with Twitter to share content and quotes, authors and publishers are warming up to the new platform more than ever before.

You’re reading this on an electronic device right now, and there’re reasons for that…

+You recieved notice of this post on a social media outlet.

+Someone e-mailed you about the post.

+It showed up in you RSS feed.

Whatever the case, we read electronically now. Social media changed the game for the publishing world and continues to do so with new applications, platforms and devices. Yes, by all means enjoy your paper print books, but your e-ink version is just around the corner.

Tags: Amazon Kindle, E-book, GalleyCat, Publishing, Wikipedia
Posted in Google Chrome, Twitter | No Comments »

Social Media Tools: What Are You Building?

Saturday, August 4th, 2012

We’ve got phones, laptops and tablets.

We’ve got apps, downloads and upgrades.

We’ve got blogs, tweets and online forums.

We’ve got Facetime, Skype, and Google+ Hangouts.

As technology moves at breakneck speed, we move with it or feel we get left in the cyber-dust.

So we keep learning, adapting and repeating the process with each new piece of hardware or software that makes its way to the market. While many feel overwhelmed by the treadmill of never-ending start-ups, others feast on the excitement and innovation of the creative process.

Robert S. Donovan via Compfight

Tools of the Trade

Although much of social media is intangible, its imperative to note that something very real, something very tangible is always being built with the tools of the social media trade.

Every blog post, status update and engagement builds a brand, be it a personal brand or a business brand.

And these social media tools are available to everyone. Some use these tools wisely over time to construct a multi-layered platform built to last. Others expect instant success and results, later realizing their social media strategy was… no strategy.

Think of it this way: every do-it-yourself homecenter has a plethora of tools and gadgets available. Some people can use those tools to build something beautiful while others flounder. Most likely, those that flounder are those that needed to follow a simple rule: learn before launch.

Learn Before Launch

If you’re thinking of launching a product or service and plan on using social media tools to enhance customer engagement, here are a few simple tips to get you off the ground.

1. Head on over to Michael Hyatt’s site and see how he consistently delivers excellent value and content to his readers. When Michael lauchches a product or service, he’s a master at delivering to his readers.

2. Comb Mashable on a daily basis. With up-to-the second updates, Mashable is a key resource for all things social media.

3. Drop us a line here at Wild Hair Media. We’d be honored to steer you in the right direction to help you develop a specific strategy.