Posts Tagged ‘Social media’


The Church on Social Media

Monday, January 14th, 2013

Felt board? Now there’s an app for that. For real.

1,000 pages of noisy onion-skin-like pages? Download this instead.

Stone tables meet your match: an iPad.

When it comes to organized religion, many churches and church leaders have chosen to stay in the dust of the past, while others move forward into the present and the future. With the advent of social media and other technological breakthroughs in communicaiton, churches have more avenues to spread their message than ever before. 

Current leaders in the Catholic church are hopping into the social media sphere, albeit a few years behind.

In December of 2012, Pope Benedict XVI launched a Twitter account, offering tweets in eight languages. He has over 1.4 million followers on his english languange account alone, Twitter handle @Pontifex. 

Following the Pope’s lead, Franciscan Friars launched a platform to allow followers to text them a prayer intention. Yup, you can text a prayer.

Father David Convertino, executive director of development for the Fransiscan Friars of Holy Name Province: “With technology changing the way we communicate, we needed to offer people an updated way to ask for prayers for special intentions and needs either for themselves or others.”

Regardless of one’s thoughts on religion, it’s powerful to see one of the oldest organized religions in the world seeing to connect in new ways.

At the dawn of social media, only the so-called ‘early adopters’ jumped in full force. Until recently, many organized religions seemed to lightly stick a toe into the social media waters, refusing to get immersed in the ever-changing waters.

Now they’re jumping in full force. Apparently the thinking is changing for churches and organizations who are willing to change.

At its core, social media is about making existing connections stronger and foster new connections that wouldn’t exist otherwise.

And though we don’t represent one ideology, religion or creed, we do tip our hat to those church leaders fearless enough to reach out with a handshake…and a tweet.




12 Social Media Resolutions for 2013

Monday, December 31st, 2012

Even if you’re not making any personal New Year’s resolutions, you may want to make a few social media resolutions for the year to come. Here’s a list of some of the most important.

1. Stop using SMS.

Apple’s iMessage as well as applications like WhatsApp will bring the decline of the traditional text message.

2. Join Tout, the Twitter service for video.

Tout may do for video what Twitter did for 140 characters. Check it out.  

3. Tame down the colors.

Remember when webpages were black, dark and heavy feeling? Yes, those days are behind us. In 2013 we’ll see even more focus on photos, clean design and lighter colors.

4. Use the word ‘guru’ less when referring to social media experts.

The term “guru” was vastly overused in 2012. It’s time to move on. Sensei anyone? Maybe.

 5.  Get a decent profile picture on Twitter.

Unless you want yourself or your brand to be associated with a faceless egg shape, get a profile picture. A decent one at that. More Twitter tips for the non-savvy tweeter here. 

6. Connect offline too.

Yes, social media is a great vehicle to connection, but vehicles aren’t the destination–a coffee shop might be

7. Support a start-up.

A quick visit to Kickstarter’s discover page will give you a glimpse into the technology of the future–right now.

8. Use more pictures, less verbiage.

Yes, content is still king, but visual content is even more powerful.

9. Join the cloud.

From Amazon to Google Drive, the cloud is here to stay.

10. Ensure all websites and blogs you operate are responsive sites (learn what a ‘responsive’ site is by here).

People are consuming content via mobile platforms at an astronomically growing rate–make it responsive.

11. Get on Google+ and Pinterest.

They’re not only not going away, they’re growing. It’s time to jump in if you haven’t already. 

12. Social media for business moves from ‘what is it’ to ‘how do we use it?’

Margie Clayman @MargieClayman– Vice President of Client Services, Clayman Marketing Communications, Inc.  “I predict that in 2013 small businesses will start seeing social media more as a tool and less as an entity unto itself.  Instead of asking what social media is, they will ask how they should be using it and why.  In the end, this will increase the effectiveness of their social media marketing efforts.”