Posts Tagged ‘Tumblr’

 

Tumblr’s First Major Campaign

Monday, January 16th, 2012

We’ve asked the question previously, “Should Tumblr be a part of your social media campaign?”  Our answer was a resounding yes, but the trail was still being blazed in terms of how to do it, exactly.

Recently, Aldo, a fashion label that focuses mainly on reasonably priced shoes and accessories for men and women, launched a campaign for their Tumblr site called Aldo Rise (aldorise.tumblr.com).  Using the tried and true social media contest, Aldo is awarding 5 Tumblr bloggers the chance to have New York based creative agency Alldayeveryday design a custom theme for their site, which is valued at $1,000, and 5 reblogs from the Aldo Rise Tumblr.  All that is required is that you follow Aldo Rise, and provide the name and a description of your site.

It’s obvious that quite a bit of thought was put into the implementation of this contest.

First, one of the core values that separates Tumblr from other microblogging sites is its emphasis on design.  Not only is it simple to use one of the many beautiful themes already available, but Tumblr also encourages users with the know-how to create their own.  Aldo has identified this and made it a central them of their contest by offering a chance to have a customized, professionally designed theme.

Secondly, reblogs are highly valuable to the Tumblr community.  Offering to reblog someone’s page 5 times throughout the year wasn’t necessary to make this contest work, but it certainly sweetens the offer.

Aldo will certainly reap the benefits of many new followers from this contest.  Of course, as we all know, it doesn’t matter how many followers you have if none of them are engaged with your brand message.  It will be interesting to see how the Aldo Rise Tumblr site chooses to foster their newly acquired community.

Tumblr vs. Twitter

Tuesday, December 20th, 2011

For a long time no one knew what Tumblr was. Twitter has long been a dominant force alongside Facebook. Tumblr has gained momentum in recent years though and it begs the question, which is superior: Twitter or Tumblr?

Admittedly some people might prefer to play online games like partypoker or Sudoku than exist in a social network, but you can’t deny their power. While celebrities and businesses enjoy the simplicity of Twitter to promote themselves, there is a younger generation who have switched to Tumblr to discuss their favorite recording artists and television shows.

So which site does it better?

Reblog vs Retweet

On Twitter if you want to share someone else’s Tweet with your own followers, there is the Retweet option. On Tumblr if you like someone’s blog post, you can Reblog so it is on your blog too. Reblogging is often more aesthetically pleasing and draws the eye, unlike the simple text of Twitter. That said, the limited characters per Tweet can make a Retweet have a snappier impact than a long Reblog.

Graphics vs Text

While there is the TwitPic and Link options on Twitter, you have to click in order to view when they pop up in your Time-line. On Tumblr the graphics are already on display. So long as you are following, it will appear on your Dash. Images have long been proven to be more eye catching than text.

Trending Topics vs Tags

When lots of people discuss the same topic on Twitter within the same geographical area, it becomes a Trend. This allows curious Twitterer’s to view the time-line to see what’s being said. They then use the hash tag and/or words in the title of the Trend to get their thoughts across. On Tumblr you can follow a certain tag for, say Lady Gaga at all times. When you click on the tag at the side of your Dash, you can see everything that has been tagged with her name.

Ease of use

Twitter is easier to get to grips with than Tumblr. This due to the the options of Tumblr far outweighing Twitter. However Tumblr is far more amusing to play around with.

It is difficult to know which one is better, but it is practically an inevitability that a new social media site will come along and wipe the two from existence.