Foursquare’s Best Feature

Foursquare is an amazing service.  It allows you to check-in to your favorite restaraunts, stores, or parts of town and leave comments about your visit.  People everywhere are connecting in new ways and having fresh experiences based off of recommendations from Foursquare.

Businesses are changing the way they interact with their customers, too.  Comments about poor customer service or bad food can be posted in real-time, and businesses must up their game to ensure that their patrons are leaving positive reviews on the site.  For example, there is a new Tex Mex restaraunt in my neighborhood with excellent food.  The problem is, it takes FOREVER to get your food.  It doesn’t matter if you are the second person in line.  It will take 20 minutes to get your food and pay.  Their system is inefficient, and it shows.  As I check-in on Foursquare and leave my comments, I notice that I’m not the only one that is frustrated by the wait time.  Several other patrons even commented that they won’t come to this restaraunt if they are fairly hungry, simply because the wait time is too long.  In an age where 9 out of 10 new restaraunts fail, it’s important that the owner pays attention to these comments and makes the appropriate changes.

This is one of the main features of the service, and it makes Foursquare worth the time on its own.  But, there’s so much more.  It’s fun to compete with people to become the mayor of places like your local grocery store or gym, and users enjoy earning various badges for checking in at certain places or times.  The best feature, however, is one that very few users are even aware of.

If you see that one of your friends has checked in and left a glowing review of a new restaraunt, you have the ability to add it to your to-do list.  That’s the part that most users already know about.  Odds are, however, that they haven’t experienced the extra step that Foursquare takes in an effort to bring people together.  If you and one of your friends both add the same item on your t0-do lists, Foursquare will send an email that explains how both of you have marked this as an experience you would like to have, and they suggest that you go together.

The first time I received this email, I was blown away.  I immediately called my friend and explained what had happened.  He said that he had seen the same email, and we proceeded to make plans to check out the new hot spot.  We had a great time, and it probably would not have happened if Foursquare hadn’t made the connection for us.

Afterwards, I immediately began thinking of all the potential connections that this virtual icebreaker could make.  Imagine if a prospective client of yours happened to mark the same to-do as you.  You now have an excuse to call them to set a meeting.  Or, better yet, imagine the excitement if you saw that you and your love interest were both interested in checking out the new Italian restaraunt in town.  You can call him or her and explain that it must be fate, and you should make plans to go together.  You both have a great time, decide to date, get married, and live happily ever after.  Okay, maybe that’s a stretch, but it could happen!

So, keep checking in to your favorite places around town.  You never know what connection you’ll make next.

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