Short attention span?
Have trouble reading complete sentences?
Is a 30 second commercial difficult to watch because it’s just too long?
Then try Vine.
A recent acquisition of Twitter, Vine is a simple iOS App (sorry Android fans, not available for you yet) that captures six seconds of video and sends it out to followers, looping endlessly.
Just because Vine is succinct, doesn’t mean it’s just another app. Here are several ways Vine is making a name for itself.
1. Vine is used by startups to pitch their brands
Mashable reported that several startup brands are using Vine. It’s the worlds fastest elevator pitch–a mere six seconds. By compressing product demos, quirky startup culture and soliciting followers for feedback into six seconds, Vine is finding a niche of visitors that love the simple creativity of Twitter with the functionality of video.
2. Vine is ultimately a tool for creativity
Like most social media, the power of the platform is in the hands of its users–Vine has seen its fair share of absolutely ridiculous posts, but others are seeing it as a tool for creativity.
TOKYO, a professional movie trailer editing studio, recently released several classic film trainer in the six second Vine format. Check them out here.
3. Vine is now hashtag friendly
New, interesting content is now easier to find and search with Vine hashtags.
Vine From the Vine blog: “We launched Vine with an Explore section to make it easier for you to find great content, like popular posts and hashtags, from accounts you may not follow. Since launch, there have been a ton of awesome, creative posts that don’t always make it to the popular sections. In many cases, these posts include a hashtag that the community is using. To surface that content, we’re introducing trending hashtags, which show you the fastest-rising hashtags on Vine. These hashtags signify those that have moved up quickly in popularity; they aren’t necessarily the hashtags with the most posts.”
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