This holiday season, you’re more likely than ever to interact with social media while hunting for gifts. Every major retailer will have some sort of social campaign, and taking advantage of them can mean big savings this year.
It all starts with Black Friday, and, in a tradition that has started in recent years, continues the following week with Cyber Monday. However, retailers have already gotten a jump on the action.
When I think of Black Friday, it conjures up images of people standing out in the cold in the wee hours of the morning while fighting a turkey hangover at a Walmart or Best Buy. When I think of Cyber Monday, I see people sitting at their desks at work searching Amazon.com for deals. So, we’ll focus on how these three retailers are putting social media to good use this year.
When you think of Facebook pages to “like”, is Walmart one that makes your list? No? What about Best Buy? Maybe? If you said no to either, you could be missing out. Over 10.3 million people have liked the Walmart page, and over 5 million have liked Best Buy. Thus they receive updates about the retailer daily. This past week, Walmart and Best Buy released their Black Friday ads to their Facebook followers before anyone else.
Although Amazon.com doesn’t have any physical stores, they’re not going to wait around until Cyber Monday to get in on the holiday shopping action. As a matter of fact, they aren’t even waiting until Black Friday. Amazon is taking advantage of the buzz that builds as Black Friday approaches and announcing daily “Black Friday” deals several days before the actual day after Thanksgiving. Naturally, you’ll need to follow them on Facebook to see them.
Of course, if all of this is too much to keep up with, you could simply follow @blackfriday on Twitter for all of the latest deals. They’ll keep you up to date on when stores release their ads, as well as many of the promotions like we’ve mentioned here.
