Posts Tagged ‘Facebook’

 

Your Pedometer Gets a Facelift and Goes Social with Fitbit

Monday, December 3rd, 2012

I was recently given a Fitbit as a gift. If you’re not familiar, Fitbit is a small device that is designed to track your daily activity levels including amount of floors climbed, steps taken and even sleep patterns (on some versions).

Here’s what one version looks like in a hand model’s dainty fingers:

Though the gift was nice, I have to admit that my first thought was “that’s very kind of you, but I already have a pedometer on my iPhone. But it’s a cool looking gift.”

To be a good sport, I followed the instructions on syncing it to my laptop:

1. Download Fitbit software.

2. Install software and follow directions on screen.

3. Put the FitBit.

I was up and running in a few minutes. I popped the Fitbit in the little pocket that no one uses in their jeans–the one so small that nothing a cellophane-wrapped mint would fit–and was on my way.

 

Some Fitbit Tidbits

At first, I doubted it’s accuracy. Would it really know when I was climbing stairs? Would it register movement in the car as me actually taking steps? Will it be worth the hassle to wear this around?

Accuracy. I found it to be quite accurate. It didn’t register false movements in the car. Occasionally  you could shake it enough to make it register a handful of steps, but that onus is on you, not the device. While staying at a hotel, I took the elevator up eight floors and it didn’t register that I’d climbed the floors. I then tested walking down the eight floors via the stairwell and, sure enough, it only registers climbing steps, not descending. Wow.

Size. It’s small. Just look at that picture above. I love the size. There are devices that are smaller and that are larger. I’d not want one smaller as I’ve already forgotten about the Fitbit in several pants pockets. Any larger and people may notice it and think you’re on house arrest.

Power. I’ve gone three our four days without charging it and it still has about 25% juice left.

Tracking Tools. The tracking tools floored me. The Fitbit syncs wirelessly when within a few feet of the internet connected base station. You hardly even know it’s happening. Here’s a screenshot of my Saturday tracking this past weekend.

Social. And then a friend on Fitbit found me. I don’t know if it was through Facebook or Twitter but a friend who had a Fitbit requested we share tracking information. I accepted. The race was on. Now I can see who is more active and it’s a very light social peer pressure to keep moving.

Since wearing the Fitbit, I park further away to steal a few more steps and am more conscious of the choices I’m making because I’ve setup my Fitbit so that others may see how active (or inactive) I am.

Nothing like a cool gadget and a little accountability to ward off the consequences of laziness.

Question: Have you tried Fitbit? What do you think?

 

Social Media and Webinars: Tools for Stronger Connections

Monday, October 29th, 2012

Social media is about making connections, building relationship and engaging an audience.

So how is that done?

As with building anything, it’s all about using the right tools for the right occasion.

Social Media Platforms

Social media, as defined by Wikipedia: “interactive platforms via which individuals and communities create and share user-generated content.” Here’s a few of the most common social media platforms.

Twitter: Twitter functions as a microphone. Occasioinally, the microphone can be handed out to the audience (think talk show host going out among his/her crowd). Recently, Dustin Stout posted an excellent article on some Twitter basics. Check it out here.

Google+: Google+ is a toddler on the social media playground, but many believe it has potential to grow to be one of the biggest because it’s integration with Google. Read our post on Google+ tips here to learn more. 

Facebook: Though still a kingpin, Facebook’s ever-changing format and ‘pay-to-promote’ options are making other platforms more appealing. We appreciated this comment regarding the pay-to-promote model:

Webinars

After connecting on social media, you may need to present or engage in a more personal way. Apart from meeting in an office (aka “coffee shop” for freelancers) another way to connect is by way of a webinar.

Webinars are so new to the tech scene that the autocorrect just underlined it in red. Computers don’t even know the word ‘webinar’ yet. 

As with in-person presentations, the key to success is engaging your audience. Use all the tools you’ve got.

Slides: Even if you don’t have Microsoft’s Power Point or Mac’s Pages programs, you can still make decent slides to give your webinar visual appeal by using Google’s free presentation software online.

Polls: GoToWebinar and other webinar software programs offer the ability to poll your audience. This increases engagement and provides social proof for your presentation points.

While planning your  keep in mind that your webinar could be extremely boring and lecture-like. So keep it engaging.

Question: what are some of your favorite tools to engage people online? Let us know in the comments below!