Posts Tagged ‘Online Communities’

 

Honoring Lost Loved Ones With Social Media

Friday, July 1st, 2011

Death is a sensitive subject.  As human beings, it’s hard for us to grasp the concept that someone is here one minute, and then gone the next.  When someone passes away, it creates extremely differing opinions about how that person should be referenced on social media sites.  Should their Facebook page come down, or should it stay up to allow friends and family to leave memories on their wall?  What’s an appropriate response on Twitter?  Why are so many people interested in following a recently deceased celebrity?

Ryan Dunn, member of the infamous Jackass crew, had approximately 30,000 followers before he recently and tragically passed away.  He now has over 146,000.  Is this appropriate?  Some of these new followers are attempting to show their support for his friends and family, while others might simply be looking to be the first to know about new developments in a fresh news story.

Thankfully, the world of social media has begun to suggest and provide ways to memorialize loved ones that have passed away. Facebook, which has stated that over 200,000 members die each year, used to be the main source of controversy.  After a few months without interacting with deceased person’s page, you will get a notice that you should “reconnect” with that person.  As you can imagine, that would be very disturbing.  Facebook responded by simply deleting a person’s profile if they learned that someone had passed away.

After the 2007 shooting at Virginia Tech, Facebook began offering a way to let them know that someone has died.  If you supply an obituary, they will allow you to convert their page into a memorial that gives people the ability to leave notes of remembrance.  However, the person does not appear in search results or suggestion feeds.

Another site has also become popular for honoring loved ones.  1000memories “gives you the power to record and share the life of a loved one, and discover the memories of others through our network.”  This site takes the guesswork out of what is appropriate and what is not.  When you tweet or post a thought on Facebook about a deceased person, your message could be totally appropriate, but it might make the grieving process difficult for someone that is trying to move on.  When you post on 1000memories, you know that your thoughts will only be seen by those that wish to remember with you.

Social media sites like this will play a key role in helping future generations learn about their ancestors.  Think how great it would be to be able to read thoughts and stories about your great-great-grandparents from the people that knew them best.  Your future family members will be able to do just that.

Are the Right People Following You?

Thursday, June 9th, 2011

If you’re using Twitter regularly, you’ve probably wondered how to get more followers.  Some may not even know why they want more, but they will go to great lengths to get them.  As of this moment, if you Google the phrase “How do I get more Twitter followers?”, you’ll receive about 353 MILLION results.

There’s no doubt that having a large amount of followers on Twitter is a good thing (unless you tweet the wrong thing).  It allows you to cast a larger net of influence, sell more products, and connect with potential clients.  The more you have, the better… right?

Not necessarily.

For example, let’s say you run a company that sells a health drink containing a variety of vitamins and nutrients that are essential for people over the age of 50.  You read an article somewhere that reveals the fact that your core demographic is one of the largest adopters of social media.  You sense an opportunity, and decide that it’s time to devote time an energy to connecting with them on Twitter.

You’re not a social media expert by any means, so you decide to promote a recent college grad to the position of Social Media Coordinator for your company.  This person has an enormous amount of followers on Facebook and Twitter, so they obviously know what they’re doing.  After a few weeks on the job, your recent grad has increased the number of people following your company’s tweets significantly.

There’s only one problem.  The recent grad is using the tactics that allowed him to grow his own follower base, which is attracting an audience that is much too young for your brand.   This results in a higher amount of followers, but you aren’t selling any more product.  The majority of people reading your company’s tweets every day have no reason to buy your product.  At the end of the day, 50 engaged and motivated twitter followers are more valuable to you than 1 million followers who barely scan your tweets.

When developing a social media strategy, it’s more important to focus on the quality of followers you have, as opposed to the quantity.  It’s easy to get caught up in the game of increasing your amount of followers, but you have to remember why you’re using social media in the first place.  Keeping your social strategy in line with the rest of your marketing efforts will yield the greatest return on investment.