Archive for the ‘Google+’ Category

 

Five Reasons Google Will Open Stores in 2013

Monday, February 18th, 2013

“Google” is no longer a term for a mere search engine–it’s a brand extending beyond software and free e-mail accounts. As the brand grows, so does the business model.

Many sources (such as this one and this one) agree that consumers may see Google brick and mortar stores before the 2013 holiday season. Why?

Here’s five reasons…

1. Google Glass

Have you ever bought a pair of glasses without trying them on first? Probably not (though that trend might change).

Even if you did purchase glasses online, if they ended up costing upwards of $600 a pair, you might want to try before you buy.

Google Glass, currently in prototype, will soon make its appearance on the street, and Google wants you to put them on and fall in love with them–something that can only be done in a brick and mortar Google store.

2. Chromebooks

For the same reason consumers head to the Apple store to try out the iPad or newest iPhone, Chromebooks will need some hands on experience to achieve any market dominance.

3. Nexus and Motorola Gadgets

With the acquisition of  Nexus as well as Motorola Mobility, Google’s hardware list continues to grow substantially. 

4. Driverless Cars

No matter how hi-tech our culture grows to be, we’ll still need salespeople.

While you’re tapping away on that Chromebook, wearing the Google Glass device or learning about the newest smartphones, you just might have a few questions about those text-safely-while-the-car-does-the-driving automobiles. While Google says they’ll be ready in 3-5 years, regulators might be a bit slower on the uptake.

5. Google Needs a Face

In a recent , Apple CEO Tim Cook said that “there’s no better place to discover, explore and learn about our products than in retail.” The same holds true for Google.

Additionally, Cook noted that “the average store last year was over 50 million in revenue.” Perhaps opening Google brick and mortar stores is really about money?

Think so?

Four Steps to Crafting a Connection Strategy on Social Media

Monday, January 28th, 2013

The amount of information and the speed at which content is currently produced may seem overwhelming. If you have a message, product or service to deliver to the masses you may wish to use social media to connect with customers, friends or potential buyers.

But you first have to be heard.

How among all the social platforms will your voice be heard above the throng of tweets, posts and status updates?

connect

Katherine Pangaro via Compfight

Step 1: Craft a Plan

The first step to standing out from the crowd on social media is to plan. We know of a jewelry company who thought it was a ‘good idea to get on Facebook.’ After opening a Facebook page and uploading a few pictures of jewelry  they were disheartened to see very few people connecting with their business. They didn’t have a plan.

We’ll get into a few specifics below, but the old saying “if you fail to plan you plan to fail” certainly rings true.

Step 2: Set Your Goals

While crafting your plan, be specific. Use the acronym S.M.A.R.T. (specific, measurable, attainable, realistic, time-based) as a guide. Ensure each of your tasks includes each and every S.M.A.R.T. item.

Step 3: Solicit for Feedback

Once a plan is crafted, consider that draft one. Perhaps you want to connect with customers on a social network like Facebook. Once you’ve crafted a plan using S.M.A.R.T. goals to do that, ask someone (and we’d be happy to help) what they think of your plan. It could be that Facebook may be the wrong platform and Pinterest or Google+ may better serve your demographic. Get a second opinion.

Step 4: Remain Consistent and Flexible

Consisten and flexible may seem dichotomous, but they’re not. A good parent is both consistent as well as flexible. The sam remains true for social media. As social media continues to expand, consistently learning new trends and methods of connection enables us not to get in a rut, rigidly refusing to adjust to changes in technological advances.