Archive for the ‘youtube’ Category


Have a YouTube Channel? Soon You Can Charge Your Subscribers

Monday, March 25th, 2013

Since its inception, YouTube has experimented with many designs, functions and monetization strategies. To monetize a YouTube video prior to April 2012, a user had to be invited to the elite YouTube Partner Program. While the exact qualifications to get invited to the exclusive program weren’t entirely known, users sought to get invited and make money from their cat-pouncing and baby-giggling video masterpieces.

In April 2012, YouTube opened the partnership program to all users, allowing them to monetize any videos that met these specifications. This move was  a strategic move by YouTube to gain more revenue.

And based on the stats below, the revenue stream will only continue to grow. From YouTube’s stats page:

+Over 800 million unique users visit YouTube each month
+Over 4 billion hours of video are watched each month on YouTube
+72 hours of video are uploaded to YouTube every minute
+70% of YouTube traffic comes from outside the US
+YouTube is localized in 53 countries and across 61 languages
+In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
+Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up with their activity on the site

By monetizing this massive amount of video, YouTube was a steal for Google at its purchase price of $1.65 billion in 2006. With the popularity of video on the rise, YouTube recently divulged their desire to allow content creators to charge for subscriptions–another cash cow for YouTube, as they’ll surely take a cut.

Robert Knycl, head of content at YouTube, made this shrouded remark at a meeting last week in LA: “the potential of paid channels unlocks an opportunity to create new revenue streams.” (Source)

When the executives choose to rollout this shift is not yet known, but the liklihood of it happening is as sure as the fact that in the time it’s taken you to read this, nearly 216 hours of content has been uploaded to YouTube.

Time to upload a video?


Six Social Media Tricks You Might Be Missing

Monday, October 1st, 2012

1. Facebook: Edit Comments

Problem: you made a comment on someone’s post and you a) misspelled something, b) were incorrect, or c) are filled with regret and want to entirely change to comment.

Solution: just hover your cursor/mouse pointer over the comment and a small edit button will appear, allowing you to delete or edit your comment. So yes, you can stop adding an extra comment to correct mistakes. Just edit instead.

2. YouTube: Questions, Polls and Quizzes

Problem: Until recently, you had to redirect users on YouTube via the description box below the video to Survey Monkey or a Google document.

Solution: This tutorial by Jacob Curtis walks you step-by-step through the beta of this new YouTube feature, making more complete use of the annotation feature and engaging your video viewer. Give it a try and let us know what you think!

3. Google Maps: Go Underwater

Problem: To go scuba diving you had to… go scuba diving.

Solution: Instead of just dropping the little yellow ‘street-view’ guy onto the beach of the Great Barrier Reef, why not drop him right in the water. Check out this video! Armchair scuba divers unite!

4. Facebook: Schedule Your Posts on Facebook

Problem: If you wanted to schedule a post to your Facebook page, you had to use third-party tools like Hootsuite, Buffer or Timely.

Solution: Facebook now lets you schedule posts right on your page. Simply click the clock icon and select the month, date, hour, and minute! Easy.


5. Google and YouTube: Download Your Videos

Problem: You uploaded a video to YouTube and lost the original video but want to recover it from YouTube in its original format.

Solution: Tech Crunch reported on this feature recently and noted that, while downloading videos from YouTube is not new, the Google Takeout service now allows users to download videos in their original format, sans transcoding.

6. Twitter: Pay with a Tweet

Problem: You have to pay money for things with actual money. For people without money, this is nearly impossible.

Solution: Tweet for eats. the Kellog’s company opened a shop in London where the currency is, yes, you guessed it, a tweet! The company gerates some buzz for their products and customers get a free snack. Win win? Read more about the program here.