Posts Tagged ‘Asset allocation’


Establishing Your Social Allocation

Monday, January 9th, 2012

In the world of finance, the most seasoned investors will tell you that asset allocation is everything.  Asset allocation is the percentage in which you invest in bonds, small or large companies, and international or domestic stocks.

A more aggressive strategy would include investments that are highly volatile.  A more conservative approach would include investments that don’t gain or lose much value in the short-term, but tend to rise gradually over time.

Much like the financial experts, one who deals with social media must also have what I like to call a Social Allocation.

If it is your job to enhance a brand or product through social media, you must allocate your social media initiatives wisely.  Things you must consider are:

  1. Content generation
  2. Content curation
  3. Interacting with existing followers
  4. Answering questions
  5. Networking
  6. Researching your competition
  7. Identifying and educating yourself on new trends and technology

These are just a few of the activities that you deal with day to day, but they are also some of the most important.

Now, given that there are seven of these activities, does that mean you should allocate your efforts equally to all of them?  Should each task be given 14.28% of your day?  Probably not.

So, if we aren’t supposed to allocate equal time to each task, what is the perfect Social Allocation to be successful?  That is what you must decide based on your current project.

If you’re just starting out, you will be heavily weighted in content generation and networking.  On the other hand, if you are running a social media campaign that is firmly established, your allocation will lean more towards interacting with followers, researching your competition, and keeping up with new trends.

It’s important to establish your Social Allocation and use your time accordingly.  This will keep you on track and focused on what is most important for your current role.