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Are Yurbuds Sport Earbud Perfection?

Friday, May 11th, 2012

You love running.

You enjoy the fresh, crisp air and the energy you feel during and after your workout.

What you don’t love is this:

Many of us have piles of these so-called ‘sport’ headphones we’ve purchased with high hopes of being the last headphones we’d ever need.

Like you, I’ve been searching (not tirelessly) to eliminate this problem, and have no doubt spend hundreds of dollars to fill a drawer full of headphones that work just fine.

Just fine. Fine for listening to music and podcasts. But toss in a serious workout mixed with a little sweat and your focus goes from working out to struggling with your earbuds.

Most earbuds don’t work for athletes.

Until now.

Enter Yurbuds.

Yurbuds

Before Yurbuds

+Untangle a mess of cord.

+Drill earbuds into ear with the precision of a dental hygenist.

+Begin working out.

+Two minutes into workout, readjust earbuds.

+Left earbud falls out. Readjust.

+Six minutes into workout sweat begins to cause earbuds to slip. Again.

+Take out earbuds and do workout without them.

After Yurbuds

I was doubtful, but their slogan on the box was what I was looking for …

Guaranteed to Never Fall Out

What a brazen claim, I thought. I figured I could just return them if they were like the tangled mess-o-earbuds I already had.

The first time I used them, I was sold.

+I didn’t have to reach for them even once.

+No pain points in the ear.

+I hardly knew I was even wearing them.

+I was able to turn the volume down lower than ever and still get a crisp, clean sound.

Quadruple win. Granted, they do take some getting used to. At times I felt like they were falling out while I was running, only to realize they were so light compared to to my traditional sport earbuds that my muscle memory needed some serious retraining.

One More Reason

Yurbuds is currently running a contest called #BEYONDTHEWALL.

Ending on June 4, the winning action photo posted to the Yurbuds Facebook page or tweeted to @Yurbuds with hashtag #BEYONDTHEWALL could win a host of prized including an iPad and an all-expense-paid trip to Hawaii’s 2012 Ironman World Championship.

And no, we’re not being paid by Yurbuds to write this review. I felt compelled to after posting a tweet about them to which many readers responded. You should check these little buds out.

And they have a stellar website. You should check that out too.

What You Need to Know to Launch Projects on Kickstarter

Friday, April 20th, 2012

It’s better than local access.

More powerful than door-to-door.

It’s able to leap small quotas in a single fundraising campaign… it’s Kickstarter.

Unless this is your first time online, you’ve probably heard of Kickstarter’s fundraising potential. As of April 2012, the site garnered over $175 million in pledges for creative projects. A powerful platform, only in it’s fourth year, to be sure.

Here’s the essentials to determine is Kickstarter is right for you.

What’s Your Project?

Kickstarter is for creative projects. Think product and/or production with a definite completion event.

It’s not intended for charity or cause funding. That said, a number of projects could be a part of a cause such as this project about animal cruelty.

What’s Your Story?

Projects with compelling, interesting, or quirky stories get funded more often than projects that don’t.

Because video is king for telling stories, ensure your project gets funded by crafting a strong story that will convert viewers into pledgers.

Kickstarter projects launched with a well-crafted video succeed at a rate of 30-50% more than project that have no video. Determine your company and/or project story before launching on Kickstarter.

What’s Your Need?

Kickstarter is “all-or-nothing” funding. Meaning this: if you need $2,000 to start your project, if you only have $1,999 in pledges by the time the campaign is completed, the project will not be funded.

Sounds cruel?

Here’s the reasons it works, from Kickstarter’s website:

1. It’s less risk for everyone. If you need $5,000, it’s tough having $2,000 and a bunch of people expecting you to complete a $5,000 project.

2. It allows people to test concepts (or conditionally sell stuff) without risk. If you don’t receive the support you want, you’re not compelled to follow through. This is huge!

3. It motivates. If people want to see a project come to life, they’re going to spread the word.

If you’ve determined Kickstarter is right for you, what’s in it for Kickstarter? Fees.

For the use of their site and ever-growing platform, they’ll collect 5% of your pledges as a fee only if the project is fully-funded.

In the end 5% is a modest fee to get the exposure for your project and jumpstart your creative endeavor.