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Week in Geek: Tech News You Might’ve Missed

Friday, April 13th, 2012

It was a big week for tech/geek/social media-ites replete with billion dollar deals, stock splits and wearable technology. Here’s a few highlights from this past week…

 

Facebook Does a Photo Flashback

Social media giant Facebook purchased the groovy picture app Instagram for a few bucks: $1 billion to be exact.

Some were not so impressed with the merger:

Additionally, Instagram recently made their app available to the Android platform whereas it was previously only available to iPhone users.

According The Washington Post, the Android version has already been downloaded over 5 million times. That’s a lot of Toaster and X-pro II pics of brunch, fingernails, and cuddly animals.

 

Wearable Tech

Last week Google’s “Project Glass” made it’s debut (and will also most likely be available ), and this week ushered forth a smart little device called Pebble: the E-Paper Watch.

If you’ve ever got your phone out of your pocket just to:

Check the time.

Change the song.

Read an text.

Check your pace on a jog or bike ride.

Then you might want The Pebble.

The Pebble is a gadgeteer’s dream, and apparently the demand is high. The Kickstarter goal was set at $100,000, yet at the time of the publication there is over $1.4 million pledged.

The more I write about it and watch this video, the more I want one.

 

Google Gets the Ax

Later in the week, after reporting 61% net increases for first quarter earnings, Google announced it will be splitting its stock for current stockholders.

Under the plan, expected to win approval in June, all current stockholders would get one share of the new Class C stock for each share they now own. This effectively splits Google’s stock price in half. Source: BARBARA ORTUTAY AP Technology Writer

By breaking their stock in two, Google hopes to make their pricey stock (currently over $650 per share) more appealing and affordable.

What’s your favorite? What did we miss?

The Seven Pillars of Social Media Content

Friday, April 6th, 2012

Social media’s exponential growth affords myriad opportunities for meaningful connection and interaction.

Along with the many opportunities for connection, pitfalls also lurk within every post, tweet, or share if guidelines are not applied.

Much like a gangly teenager seeking to feel comfortable in an ever-changing body, many users of social media’s capabilities feel the continual growing pains. Teens often need guidelines.

No guidelines, know trouble.

Know guidelines, no trouble.

Source: keithmaguire

Pillar One: Don’t clog the feed.

You’re at a holiday party, trapped in the corner of the room with the guy who won’t stop talking. This guy’s not making any friends.

Similarly, Facebook, Twitter and nearly any other social media platform exists to build relationships, not conversation monopolies.

Pillar Two: Do provide value.

Pinterest is an excellent example of providing value provided it’s users pin content that is helpful, usable and beneficial.

Pillar Three: Don’t grow silent.

At a recent Dale Carnegie seminar on How to Win Friends and Influence People in the Digital Age, the instructor admonished that “Twitter is a microphone.”

When that mic grows silent, the web-space goes dead.

Pillar Four: Do share.

Remember that guy who wouldn’t stop talking at the party? He’s not a giver, he’s taker.

Sharing is caring.

Pillar Five: Don’t be negative.

People gravitate toward the helpful, the positive.

People also quickly unfollow, unfriend and unlike the negative.

Pillar Six: Do keep it brief.

Content is king, yes. But the king now has many crowns and he’s a busy, busy man.

Creating content with pictures, infographics and video are powerful ways to engage your audience with brevity.

Pillar Seven: Don’t make it enjoyable.

As social media is about engaging in conversations, it should be fun. Zig Ziglar, selling guru, one said that “selling is a transference of feeling.”

What do you want your content to accomplish? How do you want your readers to feel?

If you have fun doing it, chances are your readers will enjoy it as well.