Posts Tagged ‘Marketing’


The Sin of Buying Twitter and Facebook Followers

Monday, October 8th, 2012

Has this ever happend to you…

You visited the Facebook or Twitter page of a business that had a moderate following on one day, yet upon visiting a few days later, their likes/followers increased exponentially with no apparent explanation.

Insincere Likes on Facebook

In the past few months Facebook cracked down on what it is calling “insincere likes.” A team from Facebook made this comment in this Space Daily post:

“We have recently increased our automated efforts to remove Likes on pages that may have been gained by means that violate our Facebook terms. These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users or purchased bulk Likes.”

Because of the ‘herd mentality‘ people often feel more comfortable with a brand that has numerous likes.


But “a Like that doesn’t come from someone truly interested in connecting with a page benefits no one,” Facebook said.


It’s like inviting people you don’t know to your own birthday party just to impress people you do know. Consequently, the people you do know will realize what you’ve done, and you’ll lose their respect quite quickly.

Fake Followers on Twitter

I was approached by a video production company for a project recently. While doing my due diligence and visiting the company’s Twitter page, I was surprised to see that a relatively new business had over 25,000 Twitter followers.

There were two explanations:

1. This guy had a ton of friends who believe in him.

2. He bought followers.

Just perusing his followers list, I noticed nearly all the profiles looked like this one:

A profile that has no tweets, no picture, and no followers is a clear sign that this guy (and probably his whole business) may be disingenuous.

The Solution

Develop online relationships similarly to developing offline relationships. Connect with people and offer value to them and they will want to connect with you.

Building an online platform happens via strategic implementation of proven tools for sincere engagement.


Social Media Tips Learned from Running

Friday, June 15th, 2012

The discipline of running changes lives… and love handles… and even our approach to social media.

A few of us at Wild Hair Media have taken to running–not that we love it, we don’t. But we love what it does for us.

We’ve adopted the tagline of  Tripp Crosby and Tyler Stanton’s site Reluctant Runners: “we love running, just not while we’re doing it.”

Well said gentlemen.

I personally started running because I knew I needed it, not because I had an objective or a strategy of how I was going to reach a running goal. I was just building a base because I knew I needed that rhythm of my life to include exercise.

You might be at the same place with your social media participation. You’ve jumped in with no real objective or strategy, but now it’s time for you to step back and establish those goals now that you’ve built up a basic base of knowledge.

Running has given me time to refresh and rethink. I’ve realized that our appraoch to social media and training for a marathon aren’t all that dissimilar.

(cue Chariots of Fire soundtrack and read the rest of this post while listening to those epic swells and falls)

Practical Social Media Tips Learned from Running

1. You don’t see instant results.

The first time I ran after years of not running was brutal. I felt like giving up, walking, and never doing it again.

+I felt like a failure.

+I didn’t know what I was doing.

+I didn’t have instant results.

It’s the same for your social media strategy. You need to be in it for the long haul. To build your platform you need to enter a marathon, not a sprint. Expecting immediate results from a few blog posts and tweets is like expecting to run a 5K before you’ve even run your first mile.

2. You need to have a strategy.

Successful runners set daily, weekly, monthly, and sometimes even yearly goals.

+Runners know what they want to accomplish.

+They write down their goals down and ensure they are S.M.A.R.T. goals (read more on S.M.A.R.T. goals here).

+They seek out help from those that have gone the course before.

In the social media space, a clearly defined plan which tackles the who, what, where, why, when, and how goal-related questions will give an edge over those that are simply tweeting, posting and updating their social platforms haphazardly.

3. You need to change up the routine.

After pushing through those first few runs, I began to see a difference. The runs got easier. I was making progress. It seemed so easy, until… I hit a plateau. Running hte same routes, at the same times, and feeling underwhelmed.

So it is with social media strategy. Just as a body gets accustomed to the same running trails, at times the approach we take to our social media strategy must change to reflect variety and creativity.

Run the marathon race of building your social media platform with a strategy and a flexible, creative mindset. And then go outside for a jog. You’ll be glad you did.