Archive for the ‘Tumblr’ Category


Tumblr + Pinterest = Medium

Saturday, August 18th, 2012

What if there were a way to combine the visual interest of Pinterest with the blogging simplicity of Tumblr?

This past week Biz Stone and Evan Williams, co-founders of Twitter, did just that when they launched the new site

What Is

From the creators:

“Media is still the “connective tissue of society,” as Clay Shirky eloquently put it. And we think it can be better. Better for creators. Better for consumers. Better for the world. So, we’re re-imagining publishing in an attempt to make an evolutionary leap, based on everything we’ve learned in the last 13 years and the needs of today’s world.”

My own take on Medium is that its a faster, sleeker social media platform for those who appreciate design over writing copy.

Why Would I Use Medium?

Though the ability to post onto Medium is not yet open to everyone, the draw to incorporate Medium into your social media consumption and production is two fold:

1. You don’t have to become a blogger to use it (read: no writing).

2. You don’t have to develop an audience.

For some, those are two major selling points that other social media platforms don’t offer.

Take it For a Spin

Admission: I was a bit skeptical. Another social media site? Really?

And as the saying goes: don’t knock it ’til you try it.

So I jumped onto and read this page. I found myself saying yes a lot while reading more and more about why Stone and Williams founded the new scocial media site.

Initially, many users who feel that Pinterest is just for recipes and fashion will enjoy Medium’s Pinterest-esque feel with it’s broader scope of topics and interests. Many Tumblr users who don’t want to take the time to write copy will also be drawn to the layout and simplicity of Medium.

I particularly enjoyed a sample page called Been There. Loved That.

Have you tried Medium? If so, leave a comment and let us know what you think!

Tumblr’s First Major Campaign

Monday, January 16th, 2012

We’ve asked the question previously, “Should Tumblr be a part of your social media campaign?”  Our answer was a resounding yes, but the trail was still being blazed in terms of how to do it, exactly.

Recently, Aldo, a fashion label that focuses mainly on reasonably priced shoes and accessories for men and women, launched a campaign for their Tumblr site called Aldo Rise (  Using the tried and true social media contest, Aldo is awarding 5 Tumblr bloggers the chance to have New York based creative agency Alldayeveryday design a custom theme for their site, which is valued at $1,000, and 5 reblogs from the Aldo Rise Tumblr.  All that is required is that you follow Aldo Rise, and provide the name and a description of your site.

It’s obvious that quite a bit of thought was put into the implementation of this contest.

First, one of the core values that separates Tumblr from other microblogging sites is its emphasis on design.  Not only is it simple to use one of the many beautiful themes already available, but Tumblr also encourages users with the know-how to create their own.  Aldo has identified this and made it a central them of their contest by offering a chance to have a customized, professionally designed theme.

Secondly, reblogs are highly valuable to the Tumblr community.  Offering to reblog someone’s page 5 times throughout the year wasn’t necessary to make this contest work, but it certainly sweetens the offer.

Aldo will certainly reap the benefits of many new followers from this contest.  Of course, as we all know, it doesn’t matter how many followers you have if none of them are engaged with your brand message.  It will be interesting to see how the Aldo Rise Tumblr site chooses to foster their newly acquired community.